Clever

Clever securely connects the data and applications that schools rely on to make digital learning work better for everyone.

The Ask

• Clever needed Growth marketing support for their core audience of users to increase retention and engagement.
• They also needed a technical resource to migrate from Pardot to a more robust ESP and customer data platform.

The Opportunity

• We identified that Clever’s implementation of their new CDP would allow for more intricate segmentation, allowing us to improve their Growth Marketing roadmap with data-enriched campaigns.
• This new CDP also allowed for better conversion reporting and would eventually power executive dashboards.
• We also discovered that their event landing pages were being underutilized and lacked clean experimentation. 

The Process

Clever Messaging tool 

• We designed their growth communications for their new messaging tool, targeting engaged, core users in the app.

Improved reporting and experimentation

• Transformed raw datasets into operational dashboards and identified areas to invest in and create experiments.

ESP and CDP implementation

• We helped them scale the capacities of a five-person team by managing the implementation of new CDP and ESP, empowering Clever to segment and experiment with cohorts.

The Results

• Adoption of Clever’s messaging tool increased 10% and these users maintained a retention rate of 40% WoW.
• Clever’s marketers were able to successfully target and experiment with segmented users by leveraging the new ESP and CDP.

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